Monday, January 21, 2013
The 2013 Lodi Professional Wine Writers' Symposium
Welcome to the 2013 Lodi Professional Wine Writers’ Symposium. We hope you’ll enjoy your stay at the Lodi Bed or Breakfast Suites—you choose! Sorry, no free WiFi, but there is an Etch-a-Sketch in every room.
Our Symposium is dedicated to providing three days of nonstop immersion in the worlds of wine and wine writing. You bring us your dreams, your ideas, your talents, and we do you the favor of crushing them like hundred-dollar-a-ton Zinfandel—quickly and carelessly. We’ve invited some of the most famous names in professional wine writing, all of whom were busy. Instead, we have a lineup of second and third tier writers who you may have heard of if you carefully read the magazines left in your Bed or Breakfast suite. Many have been published in some of our most prestigious wine magazines, but more likely Wine and Spirits, Mutineer and Juggs. They may not be the cream of the current wine writing crop, but they’re certainly the Reddi-Whip.
There are many exciting seminars, workshops, tastings and road trips for you to participate in. Look over the lists carefully and make your decisions. We guarantee that by the end of the 2013 Lodi Professional Wine Writers’ Symposium you’ll have a much clearer vision of your lack of talent.
Tuesday The Great Wineries of Lodi
To be honest, we came up with the name of the road trip before we really thought about it. We had to visit all 80 Lodi wineries. So Tuesday is a free day!
Wednesday You Know, There are Some Damn Nice Wines in Lodi
Join Tim Fish, Mister of Wine (it’s Master of Wine Lite) as he takes you to his favorite Lodi wineries. Learn how to tell the difference between Lodi Zinfandel and Hershey’s syrup, not that easy since both come in squeeze bottles. (Hint: the syrup flows faster.) And, as a bonus, Tim will demonstrate how to taste with a helmet on.
Thursday Lodi Cult Wine Producers
Again, we just brainstormed ideas and this came up. We probably should have done some research first. We meant to, but we were busy. We had all these applications to read from wannabe wine writers. Jesus, they’re just awful. So Thursday is a free day!
WORKSHOPS AND SEMINARS
Tuesday “Writing Effective Wine Reviews”
Ever wonder how today’s finest wine critics write such fascinating descriptions? We do too! So we’ll have a few other critics taking some pretty good guesses. A few of them actually know those famous wine critics! Join moderator Jay Miller, disgraced former critic for The Wine Advocate, Natalie MacLean, Canada’s Distinguished Wine Scholar and James Beard Award Winner for Cut and Paste, and Gary Vaynerchuk, in a rare appearance, but we promised he could wear a Nat Fright Wig, as they discuss how to make your wine reviews memorable. Special emphasis will be placed on meaningless words that can be placed in reviews when you have no idea what you’re smelling and tasting—Asian spices, brambly, unctuous and terroir among them.
Wednesday “Make Shit Up”
Want to get published in today’s best wine journals, like Saveur, Food and Wine, and Juggs? You need to have an unusual angle, you need to tell the editor something he doesn’t know, you need to do what every successful wine writer and blogger does these days—Make Shit Up. Yes, plagiarism is easier, though you didn’t hear that here first. But making shit up is the future of wine writing. It’s called blogging.
Thursday “No One Cares if You Have Talent”
A fascinating seminar on how you don’t need talent to be a wine writer, you just need to be pious. Not about wine, but about wine writing. Irreverence and wit are the enemy of wine writing, and our esteemed panelists will prove they have little of either. Join Mother Superior Alice Feiring, Jamie Goode, Greatest Living Wine Blogger Other Than Alder Yarrow, and Alder Yarrow, Greatest Living Wine Blogger Other Than Alder Yarrow, in a spirited, if lifeless, discussion of the power of piety and self-absorption. Remember, it’s not journalism, it’s wine writing. Only say nice things. You catch more flies with honey than with Authentic Wine.
Tuesday “Blind Tasting the Way the Pros Do It”
There are many ways of tasting blind, and we’ll explore them all at this tasting. Taste wines “double blind,” “single blind,” and then the way professional wine critics usually taste, “kinda blind.” It’s what they call “Ray and Roy.” People think you’re tasting blind like Ray Charles, but you’re actually pretending to be blind like Roy Orbison.
Wednesday “Kinda Blind Tasting of Varieties”
Practice identifying many different varieties of grapes using your new kinda blind technique. Once you know it’s Cabernet Franc, you’ll be amazed at how quickly you can identify it kinda blind! Once you’re an expert, you can do like all the pros do and refuse to try and replicate your results. And why not refuse?! They’re bogus in the first place.
Thursday “Stuff That Was Donated Tasting”
Local wineries want to get their wines in front of the future wine writers of America, but they’ve settled for you.
Thank you for participating in the 2013 Lodi Professional Wine Writers’ Symposium. Somebody’s making money in the wine writing profession thanks to hopeless folks like you!