Friday, September 4, 2009
The Grapeful Dead
I'm just not in the mood to post. Writing a wine blog is a thankless task, about as rewarding as doing the makeup on cadavers. You love what you do but all you get in return is a lot of blank stares. The usual reaction to the latest HoseMaster So why keep doing it? Well, essentially, you never run out of dead bodies.
The wine business is full of dead bodies. It often feels like nothing new has been said in a hundred years. So I dress those dead bodies up, maybe it's the old Cork vs. Stelvin cadaver or the smelly Wine Competitions are Stupid corpse, sculpt a smile on their faces, lighten up their cheeks a bit with some rouge, and put them on display. We love the gruesome. "Gosh," we say, "it looks so alive, so real," when it isn't. It's as dead as Dick Cheney's conscience, it's deader than Jay Miller's palate, it's starting to smell like editorial meetings at Wine Enthusiast. But we keep poking at it, trying to make it move, see if there's any life left to squeeze out of it. And even when we're certain it's dead, we feel the need to resurrect it by talking about it. So many dead bodies...
Do Wine Bloggers Matter? Deader than Jenna Elfman's career
The 100 Point Scale It's stupid, it's not stupid, it's subjective, yeah, but it's useful, it's just a guide, but it's so easily influenced, blah blah blah--D E A D.
Social Media--For Selling Wine or For Building a Brand? Stillborn. Never had any life. Cute little thing, but never took a breath. So it makes us especially sad to see its little lifeless body lying there mimicking real life. So sad. Steve Heimoff may never get over it. But it's still dead.
Shipping Laws, Boy Do They Suck Yeah, we know, wineries are victims, consumers are victims, liquor lobbies are evil. This should have been buried with Jimmy Hoffa, if they'd found where he was buried. It's dead like Mutineer Magazine's prose style.
The "Sideways" Effect For Christ's Sake, this idiotic piece of crap film is five years old! It had about as much to do with killing Merlot as Son of Sam did. And, sure, it put Pinot Noir on the map, after all, Pinot Noir had only been popular for, oh, a hundred years. "Sideways" is Hollywood, narcissistic garbage that keeps floating to the surface like a Mafia victim in the Hudson River. It's bloated, it's rotten, it's Dead. All the makeup in the world can't make it seem less revolting.
Parkerized Wines Now that Parker is dead, why are we still talking about Him? No one makes wines to please Parker any more! This is the oldest and deadest opinion in the wine business. Get over it, it's dead. You don't have Parker to kick around any more. There's lots of bad winemaking, but, really, it isn't his fault! There have always been lousy wines, always! And there always will be. Alice Feiring loves a lot of wines that are crap, wines that she saved from "Parkerization." (God, please save me from Feiringization, the belief that one is truly inspiring.) You can dress this cadaver however you want to, but it's dead, dead like Phillipe Melka's cachet.
Wine and Music Sort of like people who think Obama's health care plan is Socialism, this is a subject that is simply too stupid to live. Matching wine with music is something akin to matching your shoes to a loaded weapon. This is one of the subjects wine pretenders love because it illustrates not only their educated choices in wine but their eclectic taste in music, sort of like finding out your date not only dresses like a federal inmate he can also wax ignorant about politics! There is no correlation between wine and music. It's dead. Not even Madonna would adopt it.
And the list goes on and on. But once again, I've dressed the corpse up, made it look real, and got you to look. "The HoseMaster of Wine," you say, "it looks better than it ever did when it was alive."